MBA in Business Administration with an Emphasis in Digital Marketing
The Business Administration with an Emphasis in Digital Marketing program from Webster University Athens is designed for professionals who want to shape their own career, upgrade credentials and be strategic players in the world of business. Webster offers a flexible schedule that fits your lifestyle, small classes, personal attention and a real-world approach.
Duration
2 years
Starting Date
Anytime
Tuition Fee
€ 16,560 per full
Location
Athens, Greece
About the program
The successful organization has a deliberate strategy for maximizing the value it creates. This strategy is effectively communicated to all participants in the business. The internal stakeholders understand their role in implementing the organization’s vision, and all processes are developed to achieve it. The Business Administration with an Emphasis in Digital Marketing program from Webster University Athens is developed with this organizational purpose in mind. Its aim is to teach students the business competencies needed to develop and implement value creating ideas and solutions while building the personal skills necessary to achieve their professional aspirations.
Outcomes
- Students can analyze a business and identify and evaluate opportunities for value creation.
- Students can apply the core business competencies necessary to increase organizational value.
- Students demonstrate the personal effectiveness competencies necessary to achieve their professional goals and to contribute to the accomplishment of the organization’s objectives.
To achieve these outcomes, the Webster MBA focuses on the role each business process plays in creating value and the Business Competencies necessary for students to achieve organizational objectives. The curriculum complements these with Personal Effectiveness Competencies necessary for students to accomplish their personal and professional goals. Both sets of competencies are practiced throughout the curriculum in an innovative delivery method that combines online learning with weekly, two-hour application and discussion sessions, either face-to-face or online.
Course Examples
- Management of Digital Marketing
- Marketing Analytics
- Management of Social Media
- Digital Marketing Strategy